It’s just not about Architecture

Simply just watch and enjoy.

After you watch, please let us know, if you, the audience, would like to know how to make short films for architecture. Or if you are interested in learning Adobe After Effects or Soundbooth and its benefits in telling a story in our field.

Thank you all for watching.

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Grasshopper Workshop

If you miss our workshop we held yesterday in the Fish Tank at Cal Poly San Luis Obispo you can watch it here.

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Star-Crossed Lovers – Beetroot

Ideas that seem impossibe[sic] to realise with traditional media, including design software, often trigger concepts for self initiated projects. Using technology not just for the sake of it but as an aid device in order to design with it, we built some custom tools. Those tools allowed us to experiment with the type of Shakespeare’s «Romeo & Juliet». Along this text the word Juliet appears 180 times and the word Romeo another 308 times. We finally brought them together with 55,440 red lines.

It’s always fun to see graphic design projects use digital tools in new and interesting ways.  Check out more about the project, and Beetroot’s other work at Beetroot’s Romeo and Juliet.


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